Steve Mariani

Mission: Steve was chartered to assemble the team to deliver a completely new redesign from a User Experience perspective of the entire portal for Telekom Slovenije. TS is expanding from being a Quad-Play company offering wireless, wired, entertainment products and services to being a service company offering much more. Steve was responsible for putting together the team and generating the new design based on sound methodologies.

Approach: Steve setup an Agile UX team that focused on rapid prototyping and iterative design constantly being validated with end users.

The “close to completion” design wireframes can be seen on this Axure demo:  Telekom Slovenije Wireframes and Information Architecture.

Results:

• Drastic usability improvements in the most critical areas
• Introduction of new Conversion Flows
• Noticeably measured CRO increment
• Expanded product offering with coherent and consistent architecture and patterns