Emo Wheel

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This tool provides a quick, reliable and scalable method for measuring the “feelings” about the experience with a product or service

  • Tailored for Intel and product emotion evaluation
  • “Emotion” words are provided for recognition task instead of recall, a benefit over asking participants “how do you feel”
  • Coupled with usage data provides context and “why” data
  • More detailed emotional range, less costly, and better for longer sessions than many neuro methods such as EEG

  • Reliance on user self-reporting may miss some “below surface” data