Our Process

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Our structured & scientific process produces
– Actionable Insights –
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Our Process is User Centered & Agile

User Centered Designis a proven process which focuses on the principles of Planning, Design, Development and Deployment. We use this methodology to deploy traditional projects.

Agile UX supports UX and usability activities in agile environments. We apply iterative methodologies that delivers designs & research data consistently, speedily, and in a timely fashion. Moreover, we also accommodate this methodology to fit within the sprint cycles of the application / product development.


Customers perceive your offerings as a whole, not as a collection of features, because the whole is greater the sum of the parts. This is why we approach User Experience Assessments as holistically as possible to effectively measure users emotional responses to your offerings, before, during and after interaction.

With a multi-factor approach to measurement and analysis our Process provides a framework and suggests the means to integrate UX into any Product Lifecycle Planning.

[two_third] [process_steps type=”vertical” size=”default” number=”4″] [process_step title=”Strategy” icon=”puzzle-piece”] We define and develop your strategy focusing on generating objectives, establishing UX requirements, conducting trade-off analysis and developing the plan.
[rev_slider Process-Strategy] [/process_step] [process_step title=”Planning” icon=”list-ol”] We produce a plan to integrate with your research and development process to insure that you meet your UX requirements and create a product or service that will sell.  We plan the research & analysis activities, providing you with recommendations for areas to consider and identifying the high risk issues.
[/process_step] [process_step title=”Execution” icon=”rocket”] We provide you with pragmatic and actionable insights to improve your solutions, update your designs and institute risk mitigations.

[one_third]usability testing

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[/one_third] [one_third_last] emo response[/one_third_last] [/process_step] [process_step title=”Evaluation & Iteration” icon=”smile-o”] We iterate with your stakeholders, users and design teams to initiate rework cycles to achieve the objectives until the objectives are achieved. The following is an example of results from an iteration of the Geneva Emotion Wheel. A well established methodology to sample emotions.
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User Experience Measurements

  • Overall Quality Assessment
  • Usefulness Scale
  • Ease of Use
  • Likelihood to Purchase
  • Net Promoter Score
  • Likelihood to Recommend
  • Usability Assessment
  • User Experience Questionnaire
  • User Experience Risk Assessment


Decisions Making

[glyphicon icon=”chevron-right”]  People generally make selection and buying decisions on the basis of how they feel and use reason to justify their decision.

[glyphicon icon=”chevron-right”]  Straightforward, easily administered tool to measure emotions that produces both quantitative and qualitative data.

[glyphicon icon=”chevron-right”]  Detect emotional responses to products and services letting you know the level and kind of emotional response your products and services elicit and how those responses predict their likelihood to purchase and recommend.


With a multi-factor approach to measurement and analysis our Process provides a scientific, fast and scalable framework and suggests the means to integrate UX into any Product Lifecycle Planning.


Our Process Is

  • Low Cost, relative to other methods providing the same and lower quality data.
  • Rapid and Scalable.
  • High value, high quality interval data > Predictive model-building ready.
  • Easy to integrate with other methods and measures such as usability.
  • Useful for formative & evaluative stage research
  • Can be integrated into any product lifecycle management process: Agile or Waterfall.
  • Can be integrated at any phase of the design cycle.
  • Useful measurement tools and method for short or longitudinal studies & small or large studies.
  • An adaptable methodology coupled with measurement tools that generate clear, actionable information and produces understandable model of the User Experience.
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Our Process Provides

  • How customers, new and old, feel and think about your company, your product or service?
  • How do your product or services stack up against those of others?
  • How likely are customers to buy or recommend your company, product or service?
[/info] We show you the strongest drivers behind buying or recommendations.

We provide the information for you to close the gap between what you currently have and what you must have.

We discover how customers respond to your company and to your products and services.

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Our Process Uses

  • A holistic assessment methodology Customers perceive your offerings as a whole not as a collection of features because the whole is greater the sum of the parts.
  • With a multi-factor approach to measurement and analysis.
  • Enables you to understand the measures that best predict and explain your customer’s feelings and responses to your products and services.
  • Provides quantitative data to the “how” and “what” questions build comprehensive, actionable, predictive and explanatory models.
  • Provides qualitative data to answer the “why” question.

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